Series: Keeping Up in a Down Economy “Business has just two functions;  finding a customer and innovating.” Peter Drucker. by Ronald L. Burgess 6/25/2009 Peter Drucker, perhaps the most noted business professor and philosopher of our time, continued, “everything else is just cost.” This really provides a different perspective for most businesses where production, finance and accounting rule the roost. Yet it is clear that the innovators are the really big winners. We see it all around us; Apple Iphone, following the Ipod, following on the MacIntosh, following on the GUI (graphical User interface). Or Google with its completely original notion...