marketing
So where can the Small Businesses of the High Desert turn for help with their Marketing? In partnership with the University of La Verne, Good Sense Marketing Group will be providing a providing a “Good Sense MarketingCamp (BasicTraining)” to help you grow your business. Good Sense Marketing Group’s F. Steve Fialho, a University of La Verne Marketing Professor with more than 29 years of business experience, will be teaching these workshops. Our Good Sense MarketingCamp is designed to be educational, valuable and enjoyable –so wear your flip flops! You will leave each workshop with tools and information that you can...
The Corona Business Assistance Program a program of the Inland Empire Center for Entrepreneurship (IECE) at California State University, San Bernardino will host the Corona Women’s Business Partnership on Thursday, October 20th to assist aspiring and existing women business owners. The event will be from 3pm to 5pm and will be held at the Corona Public Library which is located at 650 S. Main St. Corona, CA 92882. The event is free to everyone who attends. This event is a great opportunity to learn new ways to improve your business and network with a great group of women. Presenters Liz...
October 4, 2011, Redlands, CA – Longmont Dairy was featured on the Tonight Show broadcast October 3, 2011. The Dairy’s selling brochure was targeted by Jay Leno as one of the evening’s humorous Headlines. Leno brought down the house with the brochure’s verbiage of the Dairy’s guarantee that their milk “is unconditionally guaranteed until you drink it!” Of course, what Longmont Dairy means, is that they guarantee their milk, period. You can watch the clip here, http://bit.ly/noKNnr Susan Boyd, co-owner of Longmont Dairy is taking the publicity in stride. “We are tickled that Jay Leno used our selling brochure in the funny...
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SAN BERNARDINO,Calif.– The Inland Empire Women’s Business Center at Cal State San Bernardino will host a workshop on Thursday, August 18, to help people who need help writing clear and effective marketing messages. “Marketing the ‘Write’ Way” is scheduled from 6-8 p.m. at the center’s office, 202 East Airport Drive, Suite 100, just off Hospitality Lane, in San Bernardino. The cost of this workshop is $15 if you preregister online, or $20 at the door. The workshop will be taught by Carolyn Ortman of CKO Marketing & Training Group, and Joan Burke of Jazzy Pen Communications, and will help participants...
SAN BERNARDINO, Calif. – The Inland Empire Women’s Business Center at Cal State San Bernardino will host a workshop on Thursday, August 11, to help people who are considering launching a new business or who already operate their own business. “Marketing 101” is scheduled from 6-9 p.m. at the center’s office, 202 East Airport Drive, Suite 100, in San Bernardino, just off of Hospitality Lane. The cost is $15 to pre-register online or $20 at the door. The workshop will be an interactive discussion by Barry Davis from Ideabox Marketing & Design. Barry will share insight on developing a marketing...
Touro University Worldwide Announces Dr. Greg Zerovnik as New Director of M.B.A. Program “Dr. Greg Zerovnik is the new Director of Business Programs for Touro University Worldwide,” announced Dr. Bernard Luskin, CEO and Sr. Provost. “Dr. Zerovnik succeeds founding director Dr. Andrew Sangster, who is retiring in June. Zerovnik’s extensive experience in public relations, marketing, business and distance education is a win for TUW and for the students,” said Luskin. Dr. Zerovnik has been involved in the Inland Empire business community for a number of years, serving as a board member and past President of the American Marketing Association, Inland Empire and the American Advertising Federation – Inland...
Give Your Brand a Voice presented by the San Bernardino County Workforce Investment Board, 4th District Supervisor Gary Ovitt and hosted by the City and Chamber of Montclair Voice Marketing will give the presentation Tuesday, June 28, 2011 from 8:30 a.m. to 12:30 p.m. Registration and breakfast will start at 8 a.m. Montclair Community Center Auditorium 5111 Benito St Montclair, CA 91763 In this four-hour program attendees will: • Learn how to better understand and target a specific audience • Learn strategies to determine a proper budget • Learn how to develop an advertising plan • Discover the importance of tracking results • Understand...
The Inland Empire Women’s Business Center presents: HIGH IMPACT MARKETING STRATEGIES FOR YOUR SMALL BUSINESS Instructed by: Carolyn Ortman, CKO Marketing & Training Group Optimize your budget and reach more clients Incorporate 5 marketing approaches that will boost the visibility of your business Develop a coherent “voice” for your business Time: 6pm to 8pm Cost: Free Location: Fontana Community Senior Center 16710 Ceres Avenue Fontana, CA 92336 Date: Thursday, May 5 SPACE IS LIMITED! Register online at www.iewbc.org or call (909) 890-1242 Obtain driving directions by calling (909) 349-6988...
The “Marketing Your Small Business” workshop will be presented by an SBDC Business Consultant and will cover topics such as Marketing Research Basics, Defining Your Customer, Developing and Advertising Plan, Targeting Your Market, Analyzing Your Competition and Determining Market Mix. This seminar will be held on Wednesday, May 25, 2011 from 9:00 am – 11:00 am at the Moreno Valley Conference Center located at 14075 Frederick Street, Alessandro Room A, in Moreno Valley. Sponsored by the City of Moreno Valley; http://www.inlandempire.us/business/marketing-advertising/moreno-valley-marketing-your-small-business/...
by Ronald Burgess This is part of the “Marketing Authority” series from American Marketing Association-Inland Empire. Vist the website at www.AMA-IE.com. I’m an old dog when it comes to marketing. I remember the first personal computer. It had absolutely no impact on marketing. But a few years later, the first Macintosh illustrated to me how the print medium would change when I took my Aldus (later Adobe) PageMaker class in ’86. The days of typesetting and paste-up were over for many types of publications. Later, my company was hired to break (build a file too complex for) Xerox color printers. We...
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