Keeping Up in a Down Economy
Series: Keeping Up in a Down Economy Companies Turn Online to Manage Marketing Budgets by Ronald L. Burgess 5/30/2009 Redlands, June 8, 2009 – A fresh study by two respected researchers indicated that 41% of marketers in the business-to-business sectors will maintain this year’s budgets, while 25% will increase budgets. However, with the downturn in full swing, almost half of all marketers say they will spend more on web-related marketing.(i) With an emphasis on return-on-marketing dollars, many turn to the web, because it is more measurable than traditional advertising; while others look at rapidly fading newspaper and magazine subscriptions and conclude...
Series: Keeping Up in a Down Economy “Business has just two functions; finding a customer and innovating.” Peter Drucker. by Ronald L. Burgess 6/25/2009 Peter Drucker, perhaps the most noted business professor and philosopher of our time, continued, “everything else is just cost.” This really provides a different perspective for most businesses where production, finance and accounting rule the roost. Yet it is clear that the innovators are the really big winners. We see it all around us; Apple Iphone, following the Ipod, following on the MacIntosh, following on the GUI (graphical User interface). Or Google with its completely original notion...
Series: Keeping Up in a Down Economy Brithinee Electric is Beating the Odds With Quality Motor Repair by Ronald L. Burgess 5/22/2009 Some companies do thrive in a down economy. A good example of a company that has managed to stay on top, even during hard times is Brithinee Electric located in Colton. While Brithinee Electric finished its best year in 2008, it has had another record month already in 2009. Brithinee Electric repairs and sells large industrial motors and fabricates motor controls. While some of their customer sectors are down, others are up because they depend on their factories to...
Series: Keeping Up in a Down Economy Paramount Windows and Doors still fits their niche—even during troubled times. by Ronald L. Burgess 5/30/2009 Not everyone is doing so badly in the tough economy. Some companies have seen very little difference in sales volume in the last two or three years. A good example of a company who has managed to stay busy, even during hard times is Paramount Windows and Doors of San Bernardino. Although closely aligned with the devastated construction industry, Paramount’s sales are down only a few percentage points over two years ago. Paramount Windows and Doors has implemented...
Our Sponsors
Advertisement