CLAREMONT, Calif., January 4, 2006 - Transportation and logistics is one of Inland Southern California's largest industries, yet very little has been done up to now to track the industry locally. To establish a consolidated index that tracks the logistics industry, more than 3,500 regional professionals are being asked to participate in a confidential Web-based survey.

"This quarterly research study will monitor the region's current transportation and logistics activity and expectations for future movement," says Greg Timpany, research director of Wilkin Guge Marketing. "The data will create a primary index and help identify the trends and challenges facing the industry."

"Logistics could surpass manufacturing as one of the region's top economic drivers and creators of jobs in the near future," said Bob Dixon, editor of The Business Press, which will publish the quarterly index. "It is critical that we build a real understanding of the industry's economic impact and the issues it faces. The Inland Empire Freight Index will be a key component of that discussion."

The Inland Empire Freight Index Web-based survey is open to invited professionals from December 27, 2006 through January 22, 2007. A summary of the results will be shared with all respondents and made available to the media in 2007. The next quarterly Inland Empire Freight Index is slated for March 2007.

Wilkin Guge Marketing is conducting the quarterly research study with support from The Press-Enterprise and The Business Press. For more information about the Inland Empire Freight Index, please contact Greg Timpany at Wilkin Guge Marketing at (909) 625-2225 or visit online at http://www.wilkinguge.com/ .

About Wilkin Guge Marketing's Research Department
Wilkin Guge Marketing is an integrated strategic marketing and research firm that conducts vital business studies of interest to the Inland Southern California region including the Glencrest Inland Empire Wealth Study, the Inland Empire Freight Index, the Inland Empire Consumer Index and the Inland Empire Business Leadership Survey. Based in Claremont, Calif., the award-winning agency is owned by Gail Guge, brand strategist, and Andrew Wilkin, creative brand strategist.

About The Business Press
The Business Press, a San Bernardino, Calif. based subsidiary of The Press-Enterprise Company, is the largest business journal covering Inland Southern California. Now in its 12th year, The Business Press chronicles new business developments, profiles newsmakers and keeps tabs on the booming Inland Southern California economy. For more information, visit http://www.thebizpress.com/.

Contact: Hillary Williams-Angel, Wilkin Guge Marketing

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Posted at http://www.inlandempire.us/news/2007/01/new-index-will-track-inland-southerna.html

Labels: Souther California Trasportation