Ronald Burgess
About Ronald Burgess
Ronald Burgess started Burgess Management Consulting in 1989, specializing in strategic planning, marketing and marketing management. Today he is a "Chief Marketing Officer for hire," where he works with owners and presidents to grow business and manage marketing initiatives. Ron is a founding partner and acts as CEO of RedFusion Media, Inc, doing business from Redlands, CA since 1998.
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Last entries by Ronald Burgess
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23 Nov 2011
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22 Apr 2011by Ronald Burgess This is part of the “Marketing Authority” series from American Marketing Association-Inland Empire. Vist the website at www.AMA-IE.com. I’m an old dog when it comes to marketing. I remember the first personal computer. It had absolutely no impact on marketing. But a few years later, the first Macintosh...Archived in Marketing & Advertising
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21 Apr 2011The Marketing Authority – Profile: American Marketing Association Riverside – Once again, Athena Research Group has been rated one of the top Focus Group facilities worldwide, and 2010 is the 3rd time they have won this prestigious award. This award is given by the Impulse Research Corporation, a Los Angeles...Archived in Marketing & Advertising
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03 Sep 2010Redlands, CA, September 1, 2010—Ron Burgess, president of Burgess Management Consulting, will speak on how it is possible to battle the current economic recession with proven marketing strategies that can turn your company’s losses into profits, at an open meeting sponsored by the American Marketing Association-Inland Empire, on September 16 at Riverside’s Victoria...Archived in Business Training & Education
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20 Aug 2010Dismal news can dampen the business spirit, but some success stories do exist. Such is the story of a dairy where the milkman still delivers milk, right to the door step. With many thousands of customers dropping the service in 2009, and the price of milk dropping dramatically due to...Archived in Marketing & Advertising
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23 Jul 2010Businesses in the Inland Empire are concerned about changes in Healthcare. Dr. Donald Berwick, just appointed as Director of the Centers for Medicare and Medicaid Services, has a clear philosophy, “any health-care funding plan that is just, equitable, civilized and humane must—must—redistribute wealth from the richer among us to the...Archived in Small Business
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29 Jun 2010In large companies, a category of products or services may be managed by an entire staff. All category related expenses, departments or SBUs (strategic business units) are accounted for. In most small and medium sized businesses, category management is not so clear, as it may represent just several thousand dollars....Archived in Marketing & Advertising
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29 Jun 2010We define marketing as the (money making) activity between the customer and an organization’s assets. It is important to understand what those assets are; and many make the mistake of including only factories and money. While “labor” has always been an asset, today when “knowledge” is an increasingly important asset,...Archived in Marketing & Advertising
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29 Jun 2010Every marketing-driven company cares about how they are meeting the needs of customers. Some have formal programs to ask and assess how they are doing in the minds of their customers. But often the feed back does not match reality. This can be due to poorly phrased questions, poor recording...Archived in Marketing & Advertising
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29 Jun 2010Here The Henehan Company shows it really can be done. It used to be that an entrepreneur knew the name and the names of all of the children of each customer who walked through his door. As his business grew, he might have jotted those names down in a small...Archived in Marketing & Advertising
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29 Jun 2010Continuous Quality Programs, Six Sigma, Customer Relationship Management and other management fashions come and go; but one organizational type that is as old as business, and continually provides competitive advantage is “paying attention to the customer.” Those “currently-in-fashion” programs increase efficiency can be helpful to the customer; but depending...Archived in Business
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01 Jan 2010Articles by Ronald L. Burgess Ron’s Professional & Contact Info Ron Burgess became involved with entrepreneurship far before it was popular. At the University of Colorado Business School, no courses were offered for small business. Nearly all his classmates went to work forFortune 500 firms. Instead, Ron opened a specialty...Archived in People
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08 Jul 2009Series: Keeping Up in a Down Economy Companies Turn Online to Manage Marketing Budgets by Ronald L. Burgess 5/30/2009 Redlands, June 8, 2009 – A fresh study by two respected researchers indicated that 41% of marketers in the business-to-business sectors will maintain this year’s budgets, while 25% will increase budgets. However,...Archived in Marketing & Advertising Small Business
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25 Jun 2009Series: Keeping Up in a Down Economy “Business has just two functions; finding a customer and innovating.” Peter Drucker. by Ronald L. Burgess 6/25/2009 Peter Drucker, perhaps the most noted business professor and philosopher of our time, continued, “everything else is just cost.” This really provides a different perspective for most...Archived in Marketing & Advertising
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22 May 2009Series: Keeping Up in a Down Economy Brithinee Electric is Beating the Odds With Quality Motor Repair by Ronald L. Burgess 5/22/2009 Some companies do thrive in a down economy. A good example of a company that has managed to stay on top, even during hard times is Brithinee Electric located...Archived in Small Business
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05 Mar 2009Series: Keeping Up in a Down Economy Paramount Windows and Doors still fits their niche—even during troubled times. by Ronald L. Burgess 5/30/2009 Not everyone is doing so badly in the tough economy. Some companies have seen very little difference in sales volume in the last two or three years. A...Archived in Small Business
Last Comments by Ronald Burgess
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We at RedFusion along with Ray Anderson are pleased to be part of bringing the Small Business School program to KCVR in the Inland Empire. This encore program on EHarmony the hugely successful online dating/matching service represents much of the best in start-up success. Learn how they did it TONIGHT at 7:00 on our own local KVCR!Small Business School brings you “Eharmony” on KVCR
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Good article. I agree in the value of the design as a differentiator, but care must be taken when looking at quality as design vs. quality design. I believe that overall value includes quality, design or image, service and price. Decisions are made on overall value. But given a plain toilet brush, vs. a well designed one, (at close tot he same price), I'll take the well designed one every time. (I assume that the quality will be similar, after all its a brush!)Why Cheap Doesn’t Work: People Want the Good Stuff.
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Jerry continues to see the state situation correctly, and is a rational voice for federal spending.Congressman Lewis denounces last-minute state bailout spending